A great company or entrepreneur knows that it is cheaper to retain a customer than it is to find new ones. Also, it is a known fact that negative news—whether it’s what’s happening on the street, or on Wall Street—travels faster and farther than good news. I am a firm believer that it pays to tend to your clients and customers. Because of that attitude and belief, I want to share a link to a recent blog by Seth Godin.
In this post he writes among other things,
“You’ll need to avoid shortcuts and treat people better than the minimum required to get through the day. And you’ll need to trust your people to do what’s right.
But all of that expense–it’s the cheapest way to spread the word about what you do.
Great customer service pays for itself.”
I encourage you to read the full post. He brings interesting insight to the value of investing in good customer service. Here’s the link: